PeopleofSuperintelligence

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Natalie Choprasert

Natalie Choprasert is an AI educator who makes automation practical for small businesses. She earned an engineering degree at the University of New South Wales, built Life of Cha, and shifted her work to AI education through Brand Nat and Future AI Lab. Through Future AI Lab, she published business automation tutorials and returned with personally tested AI use cases; at the July 2025 AI for Good Summit, she urged owners to choose tools that fit their workflows and warned about CEO scams and deepfake fraud. As of October 2026, she is an AI automation educator and founder of Brand Nat, creating no-code solutions for small businesses, marketers and consultants.

Now at
Brand Nat
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Timeline

  1. 2007

    A chemical engineering degree

    She begins her studies at the University of New South Wales in 2007 and earns a Bachelor of Engineering in Industrial Chemistry and Chemical Engineering.

  2. 2015–2021

    Life of Cha and outreach

    In 2015, she starts Life of Cha, a tea business. By November 2021, she leads it as CEO after leaving a chemical-engineering job and work at an investment firm. On a marketing podcast, she discusses personalizing email and LinkedIn outreach.

  3. 2022–2023

    Building Future AI Lab

    By October 2022, she shifts her focus to AI and automation and founds Brand Nat and Future AI Lab. In May 2023, her newsletter pairs AI side-hustle advice with a business automation tutorial and a ChatGPT prompt.

  4. October 2024

    Ending her AI newsletter

    In October 2024, she ends her AI newsletter after 77 editions and 35,000 subscribers over 1.5 years. She also offers AI and automation courses, including a free automation course.

  5. July 2025

    AI for everyday businesses

    At the July 2025 AI for Good Summit in Geneva, she urges business owners to choose tools that fit their workflows. She warns about CEO scams and deepfake fraud.

  6. August 2025

    Future AI Lab returns

    In August 2025, she relaunches the Future AI Lab newsletter to share practical AI uses for business, tutorials she has personally tried, and what she is building.

  7. August 2026

    Mini AI exercises

    In August 2026, she shares mini AI exercises she has experimented with through Future AI Lab.

  8. As of October 2026

    Founder of Brand Nat

    As of October 2026, she is an AI automation educator and founder of Brand Nat. She turns complex AI concepts into practical no-code solutions for small business owners, marketers and consultants.

Career

  1. NowBrand NatFounder
  2. Life of ChaCEO

From the biography.

  1. Google had the most people shaping AI every year from 2014 to 2025Our estimates of which organizations employed the most people shaping AI each year from 1955 to 2025, tracing the shift from university labs to companies.
  2. The United States employs an estimated 48% of people shaping AIWe estimate where the people shaping AI work today, how universities, companies and research institutes split across countries, and how country shares have changed since the 1960s.
  3. 43% of living people shaping AI work outside their country of birthWe estimate that 43% of living people shaping AI work outside their country of birth (520 of 1,198 people with known birth and employment countries).
  4. More people shaping AI studied at Massachusetts Institute of Technology than at any other institutionWe estimate where the people shaping AI studied and where their careers led. Massachusetts Institute of Technology leads with 467 former students, including 291 recorded doctorates.

Sources and credits

Photo: We have no published photo of Natalie Choprasert yet. Send us a free-licensed photo.

  1. Natalie Choprasert businessabc.net. Checked 21 October 2026.
  2. Here's That Perfect Tea Thermos You Didn't Know You Needed concreteplayground.com. Checked 21 October 2026.
  3. How "Humanizing" an Automation Increased Conversion Rates by 59% podcasts.apple.com. Checked 21 October 2026.
  4. A.I. Side Hustle to make $$$ - 53% of you voted for this! newsletter.futureailab.com. Checked 21 October 2026.
  5. My Last AI Newsletter.. newsletter.futureailab.com. Checked 21 October 2026.
  6. AI for the entrepreneur gzeromedia.com. Checked 21 October 2026.
  7. I'm back! Here's the truth... newsletter.futureailab.com. Checked 21 October 2026.
  8. Solo Founders Now Run $12k teams newsletter.futureailab.com. Checked 21 October 2026.
  9. Natalie Choprasert - AI for Good aiforgood.itu.int. Checked 21 October 2026.