Blay Whitby
Blay Whitby is a researcher on AI ethics whose work spans professional standards, artificial agents, and responsible robotics. He published a book on AI professionalism in 1988 and completed a Middlesex doctorate on AI's social implications in 2003. His work includes a 2008 call for ethical treatment of artificial agents, an accessible 2012 guide to AI, and a 2017 paper on responsible robotics. As of October 2026, he is an associate tutor in Informatics and a visiting lecturer at the University of Sussex's Centre for Cognitive Science.
- Now at
- University of Sussex
- Works
- 54
- Citations
- 703
- h-index
- 12
Publication numbers from OpenAlex, as of 19 October 2026.
Timeline
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1987–1988
Professionalism in AI
In 1987, Whitby argues for professional standards in AI and publishes Artificial Intelligence: A Handbook of Professionalism in 1988.
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2003
A doctorate on AI's social impact
Whitby completes a DProf at Middlesex University in 2003 with a thesis on the social implications of AI. His education also includes an MA in Philosophy, Politics and Economics from New College Oxford, an MA in Philosophy and an MSc in Knowledge Based Systems from Sussex.
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2008
Ethics for artificial agents
In 2008, he calls for action on the ethics of abusing artificial agents in his paper Sometimes it's hard to be a robot.
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2012
A guide to artificial intelligence
In 2012, he publishes a revised edition of Artificial Intelligence: A Beginner's Guide, an accessible account of AI's reach and controversies.
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2017
Responsible robotics principles
Whitby coauthors Principles of robotics: regulating robots in the real world, which proposes five ethical principles and seven high-level messages for responsible robotics.
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October 2024
Ethics in games and VR
The BCS Sussex Branch schedules Whitby to speak about ethical questions raised by computer games and virtual reality at its October 2024 meeting.
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As of October 2026
Teaching at Sussex
He is an associate tutor in Informatics and a visiting lecturer at the Centre for Cognitive Science at the University of Sussex. His research centers on the social and ethical implications of computing and AI.
Career
- Since 2007University of SussexAssociate Tutor, Visiting Lecturer
Education
- 2003Middlesex UniversityDProf
- University of OxfordMA in Philosophy, Politics and Economics
- University of SussexMA in Philosophy
Most-cited works
- Principles of robotics: regulating robots in the real worldWith Joanna Bryson, Kerstin Dautenhahn, Margaret A. Boden and Paul Newman
- Sometimes it’s hard to be a robot: A call for action on the ethics of abusing artificial agents
- WHAT MAKES ANY AGENT A MORAL AGENT? REFLECTIONS ON MACHINE CONSCIOUSNESS AND MORAL AGENCY
- The Tttring Test: Al’s Biggest Blind Alley?
- The Turing Test: AI's biggest blind alley?
Sources and credits
Photo: We have no published photo of Blay Whitby yet. Send us a free-licensed photo.
- Blay Whitby: Publications
- ALERT Research Group - News & Events related to ALERT members
- Intellect Books | Reflections on Artificial Intelligence - The Legal, Moral and Ethical Dimensions, By Blay Whitby
- Selected publications : Blay Whitby : University of Sussex
- Artificial Intelligence: A Beginner's Guide - Blay Whitby - Google Books
- Principles of robotics : regulating robots in the real world - University of Hertfordshire Research Archive
- Hybrid event: The Ethics of Games and Games Design (AGM) - Sussex branch | BCS
- Researchers : People and contacts : Centre for Cognitive Science (COGS) : University of Sussex
- Research : Blay Whitby : University of Sussex


