PeopleofSuperintelligence

Researcher

Anindya Ghose

Anindya Ghose is a business academic whose research includes generative AI in digital advertising. He trained in engineering, business, and management sciences, joined NYU Stern in 2004, and shared a $2.9 million National Science Foundation grant with four colleagues in 2010. His book TAP: Unlocking the Mobile Economy won an Axiom award in Business Technology in 2018, and he co-authored Thrive: Maximizing Well-Being in the Age of AI with Ravi Bapna in 2024. He became an AIS Fellow in 2022 and received NYU Stern's Faculty Impact Award in 2026; as of October 2026, he directs NYU Stern's MS in Business Analytics and AI Program.

Works
282
Citations
17,316
h-index
54
Badges

Publication numbers from OpenAlex, as of 18 October 2026.

Timeline

  1. 1996–2004

    Engineering to doctoral study

    He earns a BTech in Instrumentation and Control Engineering at NIT Jalandhar in 1996, an MBA at IIM Calcutta in 1998, an MS in 2002, and a PhD in Management Sciences in 2004 at Carnegie Mellon.

  2. 2004–2010

    Joining NYU Stern

    He joins NYU Stern in 2004. In 2010, he and four colleagues receive a $2.9 million National Science Foundation grant.

  3. 2018

    A book on mobile markets

    His book TAP: Unlocking the Mobile Economy wins an Axiom Business Book award in Business Technology in 2018.

  4. 2022

    An AIS fellowship

    The Association for Information Systems names him a Fellow in 2022.

  5. October 2024

    Co-authoring an AI book

    He co-authors Thrive: Maximizing Well-Being in the Age of AI with Ravi Bapna. The book appears in October 2024.

  6. November 2025

    Studying visual AI ads

    In November 2025, his study with colleagues compares the effectiveness of visual ads crafted by experts, modified with generative AI, or generated fully by AI.

  7. 2026

    A faculty impact award

    NYU Stern gives him its Faculty Impact Award in 2026 for his impact on businesses, policymakers, and society.

  8. As of October 2026

    Directing business analytics and AI

    As of October 2026, he directs NYU Stern's MS in Business Analytics and AI Program.

Career

  1. Since 2002New York UniversityDirector, MS in Business Analytics and AI Program
  2. 2014–2019Korea University

Education

  1. 2004Carnegie Mellon UniversityPhD in Management Sciences
  2. 2002Carnegie Mellon UniversityMS
  3. 1998Indian Institute of Management CalcuttaMBA
  4. 1996Dr. B. R. Ambedkar National Institute of Technology JalandharBTech in Instrumentation and Control Engineering

From the biography and OpenAlex affiliations (the years of papers that list the organization), so some years are approximate.

Most-cited works

  1. Examining the Relationship Between Reviews and Sales: The Role of Reviewer Identity Disclosure in Electronic Markets2008 · Information Systems Research · 1,697 citations
  2. Estimating the Helpfulness and Economic Impact of Product Reviews: Mining Text and Reviewer Characteristics2010 · IEEE Transactions on Knowledge and Data Engineering · 1,404 citations
  3. Deriving the Pricing Power of Product Features by Mining Consumer Reviews2011 · Management Science · 1,009 citations
  4. An Empirical Examination of the Antecedents and Consequences of Contribution Patterns in Crowd-Funded Markets2013 · Information Systems Research · 864 citations
  5. An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets2009 · Management Science · 682 citations

From OpenAlex, as of 18 October 2026.

  1. Google has the highest combined h-index among AI organizationsIncludes New York University. Our estimates of combined and median h-index at AI organizations, using current affiliations and OpenAlex records.
  2. Stanford University trained or employed 27 of the 111 AI major-prize winners, more than any other universityIncludes New York University. Stanford University trained or employed 27 of the 111 AI major-prize winners, more than any other university. We compare doctorate and employment links for major-prize and best-paper winners.
  3. More people shaping AI studied at Massachusetts Institute of Technology than at any other institutionIncludes New York University. Our estimates of where the people shaping AI studied and where their careers led, from education records in cited biographies.
  4. The company share of AI researchers’ top papers rose from 3% to 32%Includes New York University. We estimate where leading AI researchers worked when their most-cited papers appeared. The company share rose from 3% in 1975–1979 to 32% in 2020–2024.

Colleagues

People with dated positions at the same organization in the same years.

Sources and credits

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  1. Anindya Ghose - Wikipedia en.wikipedia.org. Checked 18 October 2026.
  2. Anindya Ghose - NYU Stern stern.nyu.edu. Checked 18 October 2026.
  3. News | National Science Foundation Awards Professor Ghose and Four Colleagues $2.9 million Grant - NYU Stern stern.nyu.edu. Checked 18 October 2026.
  4. Prof. Anindya Ghose (PGP 33rd Batch) is the winner of Axiom Business Book Awards 2018 in Business Technology for his Book, Tap: Unlocking the Mobile Economy | IIM Calcutta iimcal.ac.in. Checked 18 October 2026.
  5. AIS Fellow Award - Association for Information Systems (AIS) aisnet.org. Checked 18 October 2026.
  6. Books | Anindya Ghose | Thrive: Maximizing Well-Being in the Age of AI - NYU Stern stern.nyu.edu. Checked 18 October 2026.
  7. Research Highlight | Anindya Ghose | The AI Advertising Paradox - NYU Stern stern.nyu.edu. Checked 18 October 2026.