PeopleofSuperintelligence

Researcher

Sheena Lovia Boateng

Sheena Lovia Boateng is a Ghanaian marketing and entrepreneurship scholar whose research includes artificial intelligence in education, entrepreneurship and the creative economy. She completed a marketing PhD at the University of Ghana Business School in 2013, the first woman to complete one at the University of Ghana, and founded the Women in Tertiary Education (WITE) Network in 2018. In 2024, she coauthored the DEQ framework for using generative AI in education and knowledge work, and in November 2025 she moderated the launch of four Routledge books on AI, two of which she co-edited. The University of Ghana Council approved her promotion to Associate Professor in September 2025, making her the first female professor of marketing and entrepreneurship at the university. She is an associate professor at the University of Ghana Business School, where she coordinates the Weekend MBA Marketing and MA Marketing Strategy programmes.

Now at
University of Ghana Business School
Works
66
Citations
712
h-index
11
Badges

Publication numbers from OpenAlex, as of 22 October 2026.

Timeline

  1. 2013

    First woman with a marketing PhD

    She earns her MPhil and PhD in marketing at the University of Ghana Business School in 2013, after a bachelor's degree in marketing at the University of Ghana. She is the first woman to complete a PhD in marketing at the University of Ghana.

  2. 2018

    Founding the WITE Network

    In 2018, she launches the Women in Tertiary Education (WITE) Network in Accra to support women pursuing undergraduate and postgraduate studies. The network's first seminar runs under the PearlRichard Foundation, where she is executive director.

  3. 2019–2022

    Lecturer, then senior lecturer

    She joins the Department of Marketing and Entrepreneurship at the University of Ghana Business School as a lecturer in 2019. In 2022, she is promoted to senior lecturer.

  4. 2024

    The DEQ framework for generative AI

    In 2024, she coauthors a Cogent Education paper that proposes the DEQ framework, built on domain knowledge, query capabilities and ethical acumen, for using generative AI in education and knowledge work. The authors validate it through a 'thing' ethnography with ChatGPT. She is first author of a bibliometric review of 127 Scopus-indexed publications on AI and entrepreneurship, published in the International Journal of E-Entrepreneurship and Innovation.

  5. October 2024

    An AI workshop for faculty

    In October 2024, she leads a capacity-building workshop on artificial intelligence for faculty of the Department of Marketing and Entrepreneurship at the University of Ghana Business School. She demonstrates generative AI tools and AI detector tools.

  6. September 2025

    Promotion to associate professor

    The University of Ghana Council approves her promotion to Associate Professor in September 2025. She becomes the first female professor of marketing and entrepreneurship at the University of Ghana and the first female professor in the business school's Department of Marketing and Entrepreneurship.

  7. November 2025

    Four Routledge books on AI

    In November 2025, University of Ghana Business School professors launch four Routledge books on AI, and she moderates the event. She co-edits AI and the Creative Economy, on AI in content creation, social media and influencer entrepreneurship, with Richard Boateng, Thomas Anning-Dorson and Obed Kwame Adzaku Penu. She also co-edits AI and Society, which addresses AI policy, education and ethics, with Richard Boateng.

  8. As of October 2026

    Associate professor at UGBS

    She is an Associate Professor in the Department of Marketing and Entrepreneurship at the University of Ghana Business School, where she coordinates the Weekend MBA Marketing and MA Marketing Strategy programmes. Her research areas include artificial intelligence and entrepreneurship, and she serves as an Associate Editor for Humanities and Social Sciences Communications, a Springer Nature journal.

Career

  1. Since 2019University of Ghana Business SchoolLecturer, Senior Lecturer
  2. From 2018Women in Tertiary Education NetworkFounder
  3. 2014–2019University of Ghana
  4. PearlRichard FoundationExecutive Director

Education

  1. 2013University of GhanaMPhil

From the biography and OpenAlex affiliations (the years of papers that list the organization), so some years are approximate.

Most-cited works

  1. Online relationship marketing and customer loyalty: a signaling theory perspective2018 · International Journal of Bank Marketing · 164 citations
  2. Determinants of e-learning adoption among students of developing countries2016 · International Journal of Information and Learning Technology · 136 citations
  3. Online relationship marketing and affective customer commitment – The mediating role of trust2016 · Journal of Financial Services Marketing · 81 citations
  4. Determinants of E-Learning Adoption in Universities2017 · Journal of Educational Technology Systems · 72 citations
  5. Videos in learning in higher education: assessing perceptions and attitudes of students at the University of Ghana2016 · Smart Learning Environments · 55 citations

From OpenAlex, as of 21 October 2026.

  1. Google had the most people shaping AI every year from 2014 to 2025Our estimates of which organizations employed the most people shaping AI each year from 1955 to 2025, tracing the shift from university labs to companies.
  2. The United States employs an estimated 48% of people shaping AIWe estimate where the people shaping AI work today, how universities, companies and research institutes split across countries, and how country shares have changed since the 1960s.
  3. 43% of living people shaping AI work outside their country of birthWe estimate that 43% of living people shaping AI work outside their country of birth (520 of 1,198 people with known birth and employment countries).
  4. More people shaping AI studied at Massachusetts Institute of Technology than at any other institutionWe estimate where the people shaping AI studied and where their careers led. Massachusetts Institute of Technology leads with 467 former students, including 291 recorded doctorates.

Sources and credits

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  1. Sheena Lovia Boateng - Wikipedia en.wikipedia.org. Checked 20 October 2026.
  2. Sheena Lovia Boateng | University of Ghana Business School ugbs.ug.edu.gh. Checked 20 October 2026.
  3. Network launched to support women's education ghanamma.com. Checked 20 October 2026.
  4. Domain knowledge, ethical acumen, and query capabilities (DEQ): a framework for generative AI use in education and knowledge work - University of Ghana pure.ug.edu.gh. Checked 20 October 2026.
  5. Mapping the Research on Artificial Intelligence and Entrepreneurship: A Bibliometric Review From Scopus Database ideas.repec.org. Checked 20 October 2026.
  6. UGBS' Department of Marketing and Entrepreneurship Holds AI Workshop for Faculty Members ugbs.ug.edu.gh. Checked 20 October 2026.
  7. Two UGBS Faculty Members Promoted to the Rank of Associate Professors ugbs.ug.edu.gh. Checked 20 October 2026.
  8. UGBS Professors and Partners Launch Four Books on AI and a Special AI Initiative ugbs.ug.edu.gh. Checked 20 October 2026.
  9. AI and the Creative Economy: Transforming Content Creation and Influencer Entrepreneurship routledge.com. Checked 20 October 2026.
  10. AI and Society: Navigating Policy, Ethics, and Innovation in a Transforming World routledge.com. Checked 20 October 2026.