Penny Kyburz
Also known as Penny Sweetser, Penny Sweetser Kyburz, Penelope Sweetser
Penny Kyburz is a researcher and game developer who uses video games to study human and machine intelligence, with a focus on human-AI teaming. Writing as Penny Sweetser, she developed the GameFlow model of player enjoyment in 2005 during a University of Queensland PhD on artificial intelligence in games, and published the book Emergence in Games in 2007. After designing games at Creative Assembly and 2K and advising Australian Senators on policy, she joined the ANU School of Computing in 2018. In 2020 she led a project on hybrid human-AI collaboration in video games, and in 2025 she chaired the steering committee of IDEATE, a collaboration of Australian universities and industry for a diverse technology workforce. She is a professor and Associate Dean (Education) at the ANU School of Computing, where she leads the ANU Games Research Group.
Timeline
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2005
The GameFlow model
Writing as Penny Sweetser, she works on complex systems and artificial intelligence in games for a PhD at the University of Queensland. To evaluate how those systems affect player experience, she develops the GameFlow model of enjoyment in games, which appears in 2005.
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2007
The book Emergence in Games
In 2007, she publishes Emergence in Games, a book that gives a detailed foundation for applying the theory and practice of emergence in games to game design.
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By 2008
Game designer at Creative Assembly
She designs on Medieval II: Total War and its Kingdoms expansion at Creative Assembly (Sega Brisbane). By 2008, she is at 2K Australia.
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2018
Joining ANU Computing
She joins the School of Computing at the Australian National University in 2018, after a career across industry, government, entrepreneurship and academia. Before ANU, her game credits include XCOM and BioShock 2, and she works in the Senate as a policy adviser in digital rights, communications and disability.
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2020–2022
GameFlow 2020 and human-AI teaming
In 2020, she publishes "GameFlow 2020: 15 Years of a Model of Player Enjoyment", a survey of over 200 applications of the model, and leads a project on hybrid human-AI collaboration models in video games. In February 2022, she gives a seminar on the psychology of video game play that covers human teaming and human-AI teaming in video games and extended reality.
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2025
AI-supported teams and IDEATE
In March 2025, she offers a PhD project on using AI technologies such as large language models to support teams playing video games, as part of the Next Generation AI Graduates Program on Human-AI Interaction in the Metaverse. IDEATE, a new collaboration of Australian universities and industry partners for a diverse technology workforce, is announced in June 2025, and she chairs its Steering Committee.
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2026
Human-robot teaming in VR
In April 2026, she co-authors "Identity, Form, and Function: Exploring Re-Embodiment for Human-Robot Teaming in Virtual Reality Environments" in ACM Transactions on Human-Robot Interaction. She leads the ANU Games Research Group, teaches Game Development, and researches AI, player experience, and human-AI interaction in games and mixed reality.
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As of October 2026
Professor and Associate Dean
She is a Professor and Associate Dean (Education) at the ANU School of Computing.
Career
- NowAustralian National UniversityProfessor and Associate Dean (Education)
- Creative AssemblyGame Designer
- 2K AustraliaGame Designer
- Australian SenatePolicy Adviser
Education
Sources and credits
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- Game on - ANU Learning and Teaching
- Game Player Interaction: Penelope (Penny) Sweetser
- Iron Helmet Games
- Emergence in Games - The Video Game Library
- Professor Penny Kyburz | Australian National University
- Penny Kyburz | ANU School of Computing
- GameFlow 2020: 15 Years of a Model of Player Enjoyment
- Penny Kyburz - The Australian National University
- Cecil Gibbs Seminar Series: The Psychology of Video Game Play | ANU School of Medicine and Psychology
- [Domestic PhD scholarship] AI-supported team work in video games | ANU School of Computing
- Australian universities and tech industry collaborate to create new career opportunities
- Penny Kyburz - ACSW