PeopleofSuperintelligence

Researcher

Khim Yong Goh

Also known as Goh Khim Yong

Khim Yong Goh is an information-systems scholar whose work examines how digital platforms shape consumer behavior and how AI affects online markets. He earned a first-class computer and information sciences degree at NUS in 1997, an MSc there in 1998, and a marketing PhD at the University of Chicago in 2005. He studied internet advertising and social-media communities, then coauthored research on AI price recommendations and AI-generated video titles. At NUS, he held department leadership roles, received the Public Administration Medal (Bronze) from Singapore's Ministry of Education in 2025, and became a Senior Editor of Information Systems Research in January 2026. As of October 2026, he is a Professor of Information Systems at NUS.

Badges

Timeline

  1. 1997–2005

    NUS degrees and a Chicago PhD

    He earns a B.Sc. in Computer and Information Sciences with First-Class Honours at NUS in 1997 and an M.Sc. at NUS in 1998. He completes a Ph.D. in Business Administration (Marketing: Economics and Quantitative Methods) at the University of Chicago Booth School of Business in 2005.

  2. 2006

    Banner ads and internet purchases

    In 2006, he coauthors “The Effect of Banner Advertising on Internet Purchasing,” published in the Journal of Marketing Research.

  3. 2013

    Social media brand research

    In 2013, he coauthors a paper in Information Systems Research that quantifies the relative impact of user-generated and marketer-generated content in social-media brand communities.

  4. 2014–2021

    Department leadership at NUS

    He serves as Assistant Dean for Corporate Relations in 2014–2015, Deputy Head of the Department of Information Systems and Analytics in 2015–2016, Vice Dean for Corporate Relations in 2016–2019, and Vice Dean for Communications in 2019–2021.

  5. 2023–2024

    AI pricing and video titles

    In 2023, he coauthors an ICIS paper that finds adoption of AI price recommendations makes e-commerce product sales more diverse. In 2024, he coauthors a large-scale field experiment that gives about one million users of an Asian short-video platform access to AI-generated titles; the study reports 1.6% more valid watches and 0.9% more watch duration.

  6. 2025

    Public Administration Medal

    In 2025, he receives the Public Administration Medal (Bronze) from Singapore's Ministry of Education for his service contributions to education.

  7. January 2026

    Senior Editor at Information Systems Research

    In January 2026, he is appointed Senior Editor of Information Systems Research.

  8. As of October 2026

    Economics of AI pricing

    He is a Professor of Information Systems at the National University of Singapore. His current AI project examines factors that shape seller adoption of AI-generated price recommendations and how that adoption affects e-commerce platforms.

Career

  1. Since 2014National University of SingaporeAssistant Dean for Corporate Relations, Deputy Head

Education

  1. 2005University of ChicagoPh.D.
  2. 1998National University of SingaporeM.Sc.
  3. 1997National University of SingaporeB.Sc.

From the biography.

  1. People shaping AI work at a median of 3 organizations over a career: 3 for university starters and institute and lab starters, versus 2 for company startersIncludes National University of Singapore. Across 6,853 people shaping AI with a dated work role, we estimate a median of 3 parent organizations over a career (mean 3.6), comparing role groups, starting sectors and starting decades from the 1950s to 2020–2026.
  2. The United States employs an estimated 48% of people shaping AIIncludes National University of Singapore. We estimate where the people shaping AI work today, how universities, companies and research institutes split across countries, and how country shares have changed since the 1960s.
  3. More people shaping AI studied at Massachusetts Institute of Technology than at any other institutionIncludes National University of Singapore. We estimate where the people shaping AI studied and where their careers led. Massachusetts Institute of Technology leads with 467 former students, including 291 recorded doctorates.
  4. The company share of AI researchers’ top papers was 31% in 2020–2024 and 8% in 1970–1974Includes National University of Singapore. We estimate where the people shaping AI worked when their most-cited papers appeared: the company share was 31% in 2020–2024 and 8% in 1970–1974, and Google led all organizations in 2020–2024.

Colleagues

People with dated positions at the same organization in the same years.

Sources and credits

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  1. GOH Khim Yong - NUS Computing comp.nus.edu.sg. Checked 21 October 2026.
  2. The Effect of Platform-developed AI Price Recommendations Adoption on E-Commerce Platform Sales Distribution aisel.aisnet.org. Checked 21 October 2026.
  3. The Value of AI-Generated Metadata for UGC Platforms: Evidence from a Large-scale Field Experiment arxiv.org. Checked 21 October 2026.
  4. Professor Goh Khim Yong has been appointed Senior Editor of Information Systems Research - NUS Computing comp.nus.edu.sg. Checked 21 October 2026.
  5. Artificial Intelligence - NUS Computing comp.nus.edu.sg. Checked 21 October 2026.