Ira Kemelmacher-Shlizerman
Ira Kemelmacher-Shlizerman is a computer vision and graphics researcher whose work on generative models of people and clothing reached shoppers as virtual try-on in Google Shopping. She earned her doctorate at the Weizmann Institute of Science in 2009, joined the University of Washington faculty in 2012, and was principal investigator of the MegaFace Challenge, which tested face recognition on a million photos, in 2016. Her startup Dreambit was acquired by Facebook in 2016, and in 2018 she co-led the launch of the UW Reality Lab. At Google, she coauthored TryOnDiffusion in 2023, when Google launched its generative AI try-on tool, and Fashion-VDM in 2024. The IEEE named her a Fellow in 2026, and she is a Distinguished Scientist at Google, where she leads Gen AI for Google Shopping, and a professor and director of the UW Reality Lab at the University of Washington.
- Now at
- University of Washington and Google
- Badges
Timeline
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2001–2012
Weizmann doctorate and Face Movie
She earns a B.Sc. with honors in computer science and mathematics at Bar-Ilan University in 2001, then an M.Sc. in 2004 and a Ph.D. in 2009 in computer science and applied mathematics at the Weizmann Institute of Science. As a postdoctoral researcher in UW CSE and a consultant to Google, she turns her Exploring Photobios work into Face Movie, the signature feature of the latest Picasa release. In June 2012, UW CSE announces that she will join its faculty in fall 2012.
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2016
The MegaFace Challenge
In 2016, she is principal investigator of the MegaFace Challenge, which tests face recognition on one million Flickr photos of more than 690,000 individuals. The MegaFace Benchmark paper, written with Steve Seitz, Daniel Miller and Evan Brossard, reports that testing at the million scale reveals big performance differences between algorithms that score similarly on smaller sets.
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2016–2018
Dreambit sold to Facebook
In 2016, Facebook acquires her startup Dreambit, a personalized image search engine that synthesizes a user's face with online search results by hair style, age and historical period. She and Eli Shlizerman join Research at Facebook and split their time with the University of Washington, and she works there as a research scientist from 2016 to 2018, building products.
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January 2018
Launching the UW Reality Lab
In January 2018, the UW Reality Lab launches at the Allen School with $6 million in funding from Facebook, Google and Huawei. She co-leads the augmented and virtual reality center with Brian Curless and Steve Seitz and serves as its director of research and education.
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2023
TryOnDiffusion and Google try-on
In 2023, she coauthors TryOnDiffusion, a diffusion-based method that unifies two UNets to warp a garment onto a person in a single network, presented at CVPR 2023. Google launches its generative AI virtual try-on for Shopping in June 2023, and she explains in a blog post that the model takes a pair of images and generates a photorealistic picture of the person wearing the garment. Her team invented and launched the Apparel Virtual Try-On feature on google.com.
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2024
Fashion-VDM and dress try-on
In September 2024, she and Lilian Rincon announce on Google's blog that the virtual try-on tool now covers dresses. Fashion-VDM, a video diffusion model that generates try-on videos from a garment image and a person video, is accepted to SIGGRAPH Asia 2024 with her as coauthor.
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2026
Elevated to IEEE Fellow
The IEEE names her a Fellow in its 2026 class, with a citation for contributions to face, body, and clothing modeling from large image collections.
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As of October 2026
Distinguished Scientist at Google
She begins a moonshot project at Google in 2019. She is a Distinguished Scientist at Google and leads Gen AI for Google Shopping. She is also a professor of computer science at the University of Washington's Allen School and director of the UW Reality Lab.
Career
- Since 2019GoogleDistinguished Scientist
- Since 2009University of WashingtonPostdoctoral Researcher, Director of Research and Education
- 2016–2018MetaResearch Scientist
Education
- 2009Weizmann Institute of SciencePh.D.
- 2004Weizmann Institute of ScienceM.Sc.
- 2001Bar-Ilan UniversityB.Sc.
Sources and credits
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- Ira Kemelmacher-Shlizerman joins UW CSE
- Finding One Face In a Million
- The MegaFace Benchmark: 1 Million Faces for Recognition at Scale
- UW's Ira Kemelmacher-Shlizerman and Eli Shlizerman to timeshare with Facebook
- Ira Kemelmacher-Shilzerman
- How Professor Ira Kemelmacher-Shlizerman Built Dreambit & Sold it to Facebook
- Allen School launches UW Reality Lab to advance augmented and virtual reality research
- TryOnDiffusion: A Tale of Two UNets
- Google's new AI will show how clothes look on different body types
- Ira Kemelmacher-Shlizerman, Professor - Paul G. Allen School of Computer Science & Engineering
- Fashion-VDM: Video Diffusion Model for Virtual Try-On
- Virtually try on dresses with our AI shopping tool
- Allen School professor Ira Kemelmacher-Shlizerman elevated to IEEE Fellow for breakthroughs in people modelling and virtual try-on technology
- Ira Kemelmacher-Shlizerman - Google Research



