Researcher

Daniel J. Hulme

Daniel Hulme is an AI researcher whose work spans SAT-based optimization, enterprise AI and machine-consciousness research. He earned a master's in computer science with machine learning and a doctorate in computational complexity at UCL, founded Satalia in 2008, and coauthored a 2011 SAT-based method with Nicolas Courtois and Gregory Bard for multiplying 3×3 matrices with 23 multiplications. WPP acquired Satalia in 2021 and made him Chief AI Officer; he founded Conscium in 2024, and it introduced an AI-agent verification platform in 2025. In 2026, he funded machine-consciousness research, contributed a chapter to Perspectives on Machine Consciousness and was elected a Founding Fellow of the Academy for the Mathematical Sciences. As of October 2026, he is Chief AI Officer at WPP and Founder and CEO of Conscium.

Now at
WPP and Conscium
Works
14
Citations
98
h-index
5

Publication numbers from OpenAlex, as of 19 October 2026.

Timeline

  1. 2008

    Founding Satalia

    In 2008, he founds Satalia as an enterprise AI company. Its work combines machine learning and optimization to improve business operations.

  2. 2011

    SAT search for matrix multiplication

    With Nicolas T. Courtois and Gregory V. Bard, he coauthors a 2011 paper that applies SAT solvers to find a general 3×3 matrix-multiplication method using 23 multiplications.

  3. 2015

    Industry chair at Digital Health

    At the 2015 International Conference on Digital Health, he serves as Industry Chair and leads Satalia as its founder and CEO. His UCL degrees include a master's in computer science with machine learning and a doctorate in computational complexity.

  4. 2021–2025

    Chief AI Officer at WPP

    When WPP acquires Satalia in 2021, he becomes the group's Chief AI Officer and helps shape its AI strategy. In July 2025, he connects AI's ability to find insights in data with creative and strategic decisions.

  5. 2024–2025

    Testing AI agents with Conscium

    He founds Conscium in 2024 to develop safe AI. By June 2025, its platform tests AI agents for accuracy, responsiveness, fairness and explainability.

  6. 2026

    Research on machine consciousness

    In September 2026, he funds research into machine consciousness and contributes a chapter on his Spinning Wheel Theory to Perspectives on Machine Consciousness.

  7. 2026

    An Academy fellowship

    The Academy elects him a Founding Fellow in 2026 for contributions at the intersection of AI and applied mathematics.

  8. As of October 2026

    Chief AI Officer and Conscium CEO

    In October 2026, he serves as Chief AI Officer at WPP and Founder and CEO of Conscium, where he presents a framework for governing AI agents across their full lifecycle.

Career

  1. Since 2024ConsciumFounder and CEO
  2. Since 2021WPPChief AI Officer
  3. 2011–2013University College London
  4. From 2008SataliaFounder and CEO

Education

  1. University College LondonMaster's in computer science with machine learning

Most-cited works

  1. Solving Circuit Optimisation Problems in Cryptography and Cryptanalysis2011 · 58 citations
  2. A New General-Purpose Method to Multiply 3x3 Matrices Using Only 23 Multiplications2011 · 13 citations
  3. Exact Logic Minimization and Multiplicative Complexity of Concrete Algebraic and Cryptographic Circuits2013 · 11 citations
  4. On Bad Randomness and Cloning of Contactless Payment and Building Smart Cards2013 · IEEE Security and Privacy Workshops (SPW) · 7 citations
  5. Multiplicative Complexity and Solving Generalized Brent Equations With SAT Solvers2012 · 6 citations

Sources and credits

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  1. WPP acquires leading AI technology company Satalia wpp.com. Checked 19 October 2026.
  2. A New General-Purpose Method to Multiply 3x3 Matrices Using Only 23 Multiplications arxiv.org. Checked 19 October 2026.
  3. Daniel Hulme wp.cs.ucl.ac.uk. Checked 19 October 2026.
  4. Will AI ever be better than humans at predicting what humans want? wpp.com. Checked 19 October 2026.
  5. Conscium launches AI Verification Platform conscium.com. Checked 19 October 2026.
  6. Machine consciousness - the one question we must ask conscium.com. Checked 19 October 2026.
  7. About Dr Daniel Hulme | AI, Satalia, Conscium, & WPP hulme.ai. Checked 19 October 2026.
  8. Live Webinar: Governing the Agentic Enterprise conscium.com. Checked 19 October 2026.