PeopleofSuperintelligence

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Bernard Marr

Bernard Marr is a business author and advisor whose work explains how companies use artificial intelligence. Born near Hamburg, he studied business, engineering and information technology in Cambridge before working as a research fellow at Cambridge Judge Business School and Cranfield School of Management. He left academia to establish Bernard Marr & Co. in 2006, then coauthored Artificial Intelligence in Practice with Matt Ward in 2019, a set of case studies on business uses of AI. Business Trends in Practice won Business Book of the Year in 2022, and he published Generative AI in Practice in 2024 and AI Strategy in 2025. As of October 2026, he works as a board advisor, coach, non-executive director and consultant in data and AI strategy.

Works
172
Citations
5,314
h-index
31
Badges

Publication numbers from OpenAlex, as of 18 October 2026.

Timeline

  1. 2006

    Building Bernard Marr & Co

    Born near Hamburg, he moves to Cambridge to study business, engineering and information technology, then works as a research fellow at Cambridge Judge Business School and later at Cranfield School of Management. In 2006, he leaves academia to establish Bernard Marr & Co.

  2. April 2019

    Artificial Intelligence in Practice

    In April 2019, he and Matt Ward publish Artificial Intelligence in Practice, a book of 50 case studies on how companies use AI and machine learning to solve problems.

  3. 2022

    Business Book of the Year

    Business Trends in Practice wins the Business Book of the Year award at the 2022 Business Book Awards.

  4. March 2024

    Generative AI in Practice

    In March 2024, he publishes Generative AI in Practice, which presents real-world generative AI applications in industries including retail, healthcare, education and finance.

  5. April 2025

    AI Strategy

    In April 2025, he publishes AI Strategy, a guide to aligning AI with business goals, building internal capability and managing adoption risks.

  6. August 2026

    Writing about AI opacity

    In August 2026, he publishes an article about AI hallucinations and why the reasoning behind AI system outputs can be hard to explain.

  7. As of October 2026

    Board advisor and consultant

    As of October 2026, he works as a board advisor, coach, non-executive director and consultant in business, data and AI strategy.

Career

  1. From 2006Bernard Marr & Co.Founder
  2. 2004–2006University of CambridgeResearch Fellow
  3. 2003–2005University of Basilicata
  4. 2002–2006Cranfield UniversityResearch Fellow

From the biography and OpenAlex affiliations (the years of papers that list the organization), so some years are approximate.

Most-cited works

  1. Towards a definition of a business performance measurement system2007 · International Journal of Operations & Production Management · 628 citations
  2. Why do firms measure their intellectual capital?2003 · Journal of Intellectual Capital · 422 citations
  3. The dynamics of value creation: mapping your intellectual performance drivers2004 · Journal of Intellectual Capital · 358 citations
  4. Intellectual capital – defining key performance indicators for organizational knowledge assets2004 · Business Process Management Journal · 324 citations
  5. Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance2015 · 307 citations

From OpenAlex, as of 18 October 2026.

  1. More people shaping AI studied at Massachusetts Institute of Technology than at any other institutionIncludes University of Cambridge. Our estimates of where the people shaping AI studied and where their careers led, from education records in cited biographies.
  2. Stanford University trained or employed 27 of the 111 AI major-prize winners, more than any other universityIncludes University of Cambridge. Stanford University trained or employed 27 of the 111 AI major-prize winners, more than any other university. We compare doctorate and employment links for major-prize and best-paper winners.
  3. 44% of AI career moves go from one university to anotherIncludes University of Cambridge. We estimate how 12,774 AI career moves link universities, companies, labs and government research centers, with net flows and the most common paths.
  4. Google has the highest combined h-index among AI organizationsIncludes University of Cambridge. Our estimates of combined and median h-index at AI organizations, using current affiliations and OpenAlex records.

Colleagues

People with dated positions at the same organization in the same years.

Sources and credits

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  1. Book Bernard Marr | Business Speaker | Agent NMP Live nmplive.co.uk. Checked 18 October 2026.
  2. Bernard Marr Speaker & Fees | Aurum Speakers Bureau aurumbureau.com. Checked 18 October 2026.
  3. Wiley-VCH - Artificial Intelligence in Practice wiley-vch.de. Checked 18 October 2026.
  4. Winners 2022 - Business Book Awards businessbookawards.co.uk. Checked 18 October 2026.
  5. Wiley-VCH - Generative AI in Practice wiley-vch.de. Checked 18 October 2026.
  6. AI Strategy: Unleash the Power of Artificial Intelligence in Your Business - Bernard Marr - Google Books books.google.com. Checked 18 October 2026.
  7. Why No One Really Understands AI, And Why That Should Worry Us | Bernard Marr bernardmarr.com. Checked 18 October 2026.
  8. Services | Bernard Marr bernardmarr.com. Checked 18 October 2026.