Jeff Su
Jeff Su is a YouTube educator who teaches working professionals to use AI at work, from ChatGPT prompts to Claude Cowork systems. Born and raised in Hong Kong, he worked as a management consultant at EY in New York City before joining Google's sales team in 2016 and moving into product marketing for Google Ads. His channel began with a first video in June 2020 that drew 327 views; ChatGPT productivity tips followed in June 2023, and the channel passed one million subscribers by March 2025. In 2025, he left Google after nine years to teach full time. He runs the Cowork Academy, a paid course for building an AI system in Claude Cowork, and his YouTube channel has about 2 million subscribers.
Timeline
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By 2016
Consulting at EY in New York
He grows up in Hong Kong, studies in North America, and prepares with more than 50 mock case interviews to land a management consulting job at EY in New York City. He spends two years in consulting, earning a promotion to Senior Consultant in 2016.
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2016
Joining Google's sales team
He joins Google's sales team in 2016 as its youngest member, with no sales experience, and rises to rank as the number one seller globally in the small business segment for one quarter. Promoted after 8 months, he later transfers to the product marketing team and works on Google Ads, helping app developers.
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June 2020
A first YouTube video
He uploads his first YouTube video in June 2020, and it earns 327 views. From 2020 to 2022, he posts a video every week, putting 20 to 30 hours a week outside his full-time Google job into ideating, scripting and editing.
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June 2023
ChatGPT tips for work
In June 2023, he publishes his top eight ChatGPT productivity tips for work, with prompts for tasks ranging from writing self-evaluations and 30-60-90 day onboarding plans to brainstorming team-building activities.
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June 2024
The Workspace Academy course
In June 2024, after asking Google Gemini to weigh the decision, he pauses YouTube uploads to build a course on his Google Workspace workflow. The Workspace Academy teaches his CORE Workflow for Google Workspace, covering file management, task management and a systematic workflow.
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March 2025
One million subscribers
By March 2025, his YouTube channel passes 1 million subscribers and averages 2 million views a month. In a March 2025 essay, he describes the toll of that growth, from declining 90% of social invitations to a dip in his performance at Google.
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2025
Leaving Google after nine years
He leaves Google in 2025 after nine years, having found that his true fulfillment comes from teaching at scale. Leaving also removes any conflict of interest when he reviews Google Gemini and Google Workspace tools.
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As of October 2026
The Cowork Academy for Claude
He runs the Cowork Academy, a paid course for building an AI system in Claude Cowork, and sends one AI tip a week through his AI Essentials newsletter; in early 2026, he releases a free Cowork Toolkit built around his Claude-based workflow. His YouTube channel has grown to about 2 million subscribers, and in October 2026 he publishes guides on personal AI agents and on turning PDFs into lightweight AI reference files.
Career
- 2016Ernst & YoungManagement Consultant, Senior Consultant
- 2016–2025GoogleSales team member, Product marketing for Google Ads
Sources and credits
Photo: We have no published photo of Jeff Su yet. Send us a free-licensed photo.
- So Jeff, when are you leaving Google?
- How Consulting Changed My Entire Life
- About Jeff Su | Creator, Former Googler, Productivity Expert
- Is Management Consulting a Waste of Time?
- Why I Left Google (after 9 years)
- Unglamorous Lessons from My Journey to 1M
- Top 8 ChatGPT Productivity Tips for Work
- I'm taking a break from YouTube (thanks to Gemini)
- The Workspace Academy
- The Cowork Academy | AI Command Center by Jeff Su
- AI for Work: Tutorials and Learning Resources | Jeff Su
- Jeffsu YouTube Stats: Followers & Engagement | CreatorDB
- Jeff Su - Ghost Explore
