Public voice

Vicki Boykis

Also known as Normcore Tech

Vicki Boykis builds machine learning systems and explains their engineering through public essays, projects, and conference talks. Her earlier work includes Comcast, Automattic, Tumblr, Duo, and Mozilla.ai. A 2022 essay focused on Git, SQL, and command line tools as foundations for data work. She also helped run Normconf. Her detailed explanation What Are Embeddings? and the Viberary book recommendation project connect model representations with practical information retrieval. In a May 2024 PyCon Italia talk, she discussed LLM evaluation and infrastructure at Mozilla.ai. She is a founding engineer in recommendation and personalisation. Her essays link models with data pipelines, search, recommendation, and the routine work needed to operate a useful system.

Photo of Vicki Boykis

Timeline

  1. Earlier data and ML work

    Building systems across companies

    Boykis has worked at Comcast, Automattic, Tumblr, Duo and Mozilla.ai. Her 2022 tools essay describes writing data-centred code across varied organisations and languages.

  2. January 2022

    Teaching durable engineering tools

    In Git, SQL, CLI, Boykis discussed three tools she considered essential for data work. She drew on experience with different languages, databases, and operating constraints. The article placed routine engineering skills within the work of building data systems, giving context for her later AI explanations.

  3. 2022

    Bringing practitioners together

    She ran the ML and data conference Normconf and gave its 2022 keynote.

  4. 2023

    Explaining embeddings

    Boykis published What Are Embeddings?, a detailed account of numerical representations used in search and recommendation. It connected the idea with practical systems and model families. Her public Viberary project explored recommending books by a requested mood, providing an application alongside the technical explanation.

  5. May 2024

    Connecting LLMs with older engineering problems

    Her PyCon Italia talk, published as a near-transcript, described work at Mozilla.ai on model evaluation and selection. She linked language model infrastructure with earlier ML systems in security and recommendations. The discussion gave builders a practical frame for errors, iteration, and operational concerns.

  6. Current public work

    Personalisation and information retrieval

    Boykis is a founding ML engineer focused on recommendation and retrieval. She explains how these systems are assembled and operated, connecting model behaviour with the surrounding engineering work.

Sources and credits

Photo: Vicki Boykis / personal website. License: Not stated by source. Source: vickiboykis.com. Cropped to a square and resized. Ask us to remove or replace this photo.

  1. Vicki Boykis: About vickiboykis.com. Checked 11 October 2026.
  2. Git, SQL, CLI vickiboykis.com. Checked 11 October 2026.
  3. What Are Embeddings? vickiboykis.com. Checked 11 October 2026.
  4. Don’t worry about LLMs vickiboykis.com. Checked 11 October 2026.
  5. What Are Embeddings: Zenodo release zenodo.org. Checked 11 October 2026.