PeopleofSuperintelligence

Public voice

Sarah Cardell

Since 2022 Sarah Cardell is chief executive of the Competition and Markets Authority (CMA). In 2013 she becomes general counsel at the CMA, and in July 2022 she takes over as interim chief executive. In May 2023 the CMA launches an initial review of artificial intelligence models. In April 2024 she gives opening remarks on foundation models and generative AI, and in January 2025 the CMA pilots AI to spot possible collusion in public procurement bidding.

Now at
Competition and Markets Authority
Photo of Sarah Cardell

Timeline

  1. September 2013

    General counsel at the CMA

    In September 2013 she becomes general counsel at the CMA. Her career highlights include a partnership at Slaughter and May, where she advises on EU and UK merger and antitrust cases.

  2. July 2022–December 2022

    Interim head of the CMA

    She takes over as interim chief executive in July 2022. In December 2022 Business Secretary Grant Shapps appoints her as chief executive.

  3. May 2023

    An initial review of AI models

    In May 2023 the CMA launches an initial review of artificial intelligence models. She says AI has been on the regulator's radar for some time.

  4. April 2024

    Remarks on foundation models

    In April 2024 she gives opening remarks on the impact of foundation models, or generative AI, on competition and consumer protection.

  5. January 2025

    An AI pilot for bid-rigging

    In January 2025 the CMA pilots AI on large swathes of public procurement bidding data to spot possible collusion.

  6. Since 2022

    Chief executive of the CMA

    She remains chief executive of the CMA. In September 2026 she delivers opening remarks on public procurement at a Parliamentary event.

Sources and credits

Photo: gov.uk; Sarah Cardell - GOV.UK; creator not stated. License: Not stated by source. Source: gov.uk. Cropped to a square and resized. Ask us to remove or replace this photo.

  1. Sarah Cardell - Wikipedia en.wikipedia.org. Checked 14 October 2026.
  2. Sarah Cardell - GOV.UK gov.uk. Checked 14 October 2026.
  3. Sarah Cardell named CEO of Competition and Markets Authority - GOV.UK gov.uk. Checked 14 October 2026.
  4. CMA launches initial review of artificial intelligence models - GOV.UK gov.uk. Checked 14 October 2026.
  5. Opening remarks at the American Bar Association (ABA) Chair’s Showcase on AI Foundation Models - GOV.UK gov.uk. Checked 14 October 2026.
  6. UK uses AI to tackle 'bid-rigging' collusion in public procurement contracts | TechCrunch techcrunch.com. Checked 14 October 2026.
  7. Public procurement in the national interest: Reflections from the CMA - GOV.UK gov.uk. Checked 14 October 2026.