Pieter Levels
Also known as levelsio, Photo AI
Pieter Levels, known as levelsio, is an independent software builder who publishes his projects and development process. In 2014 he announced a plan to launch twelve startups in twelve months. His later AI products include AvatarAI.me, Interior AI, and Photo AI. The February 2023 Photo AI announcement described a move from avatars toward photographic-looking images based on a person’s supplied photos. It also credited other builders and testers. In August 2026, he wrote about adding a browser video editor to Photo AI through AI-assisted development. His public voice centres on concrete product experiments and launch decisions. He describes the steps from an idea to a released feature and identifies people who supplied ideas or tested the resulting service.
Timeline
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March 2014
A public series of product experiments
Levels announced a plan to launch twelve startups in twelve months. His post described a need to finish and release projects, and set a monthly schedule for choosing, building, and launching an idea.
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2022–early 2023
Experiments with generated avatars
In his February 2023 Photo AI announcement, Levels described the service as an evolution of AvatarAI.me. The earlier tool generated avatars from personal photos. This was an earlier use of image models before his shift toward more photographic-looking output.
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By early 2023
Applying image models to interiors
He also worked on Interior AI and credited other builders as sources of ideas. Interior AI’s current site offers room redesigns based on supplied images.
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February 2023
Launching Photo AI
Levels announced Photo AI on 10 February 2023 after describing two months of development. The workflow involved uploading photos, training a model of a person, and generating a photo shoot in a chosen setting. His announcement also named collaborators and people who tested the service.
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August 2026
Adding a video editor
Levels published a post about adding a browser video editor to Photo AI in August 2026. He said the tool could generate and edit videos using trained models.
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Current public work
Showing the product-building process
He shares public launch notes and later experiments with these products.
Sources and credits
Photo: Pieter Levels / levels.io. License: Not stated by source. Source: levels.io. Cropped to a square and resized. Ask us to remove or replace this photo.